Ep. 536: Small Business, Big Opportunities
Guest: Beverlee Rasmussen
“Women entrepreneurs have the potential to unlock Canada’s economy,” says Beverlee Rasmussen, a small business expert who works with business owners helping them overcome the myriad challenges of entrepreneurship.
“The potential women bring is significant,” says Rasmussen. “However, it's a long way off; currently women only account for 18.6% of small- and medium-sized businesses.”
According to the Government of Canada, “advancing gender equality and women’s participation in the economy could add up to $150 billion in GDP.” A 2023 Forbes magazine article backs up the value female business owners bring to the economy, stating that “female entrepreneurs outperform their male counterparts. Women founders tend to build businesses that generate more revenues, create higher job growth, dream bigger and execute better.”
We invited Beverlee Rasmussen, the author of “Small Business, Big Opportunity,” to join us for a Conversation That Matters about unlocking the potential of women in business.
Want to learn more about our guest?
Check out their profile on our partnered program, Careers That Matter!
