Ep. 384: Are journalism’s best days ahead of us?
Guest: David Skok, Editor-In-Chief of The Logic
In 2006, according to Pew Research Center, more than 74,000 people worked in newspaper journalism in the United States.
By 2020, that number had plummeted to 30,000 and newspaper revenues dive-bombed from $60 billion combined, and advertising and circulation to less than $24 billion by 2020. In fact, during that time, circulation revenue and ad revenue were of equal value. In other words, advertisers were bailing due to falling circulation numbers for every publication, save the New York Times and the Wall Street Journal.
The factors contributing to the shift in circulation and revenue may have more to do with ecosystem shifts than a lack of interest in journalism, especially good journalism, says David Skok, the founder, CEO and Editor-in-Chief of “The Logic,” an online publication dedicated “to helping build the future of the innovation economy.” Skok says, “Everything we do is underscored by our commitment to making Canada a better place to live and work, by sparking important conversations about what the country wants to be. At ‘The Logic,’ we believe the best days of journalism are ahead of us, with readers at the core.”
Stuart McNish invited David Skok, the Editor-in-Chief of “The Logic,” to join him for a Conversation that Matters about the state of journalism, why solid reporting continues to thrive and the important role it plays in helping you make informed decisions.